Mayor of Toronto makes his first mobile film

Dell Finds Mobile Purchases 25% Higher...

30 January 2012, 1:31 pm

Some people in the e-commerce industry have expressed the opinion that shoppers will be less likely to buy expensive products on mobile than they are online. Screen size and security are usually given as reasons. However - in what is definitely good news for the mobile commerce industry -...

Innovation In Mobile In-Game Advertising:...

30 January 2012, 1:00 pm

Kiip is a start-up company focused on in-game mobile advertising. Their differentiator has been offer consumers real word rewards for virtual achievements. Now Kiip is about to up the ante by launching a new service called The Swam, with Walt Disney Studios as the first advertiser. (more…)

30 January 2012, 9:01 am

As has become a tradition in recent years, Chetan Sharma has produced his annual Mobile Industry Predictions Survey. Each year, Chetan contacts a wide variety of leaders in the mobile industry to see what they feel will be the key trends in the upcoming year, as well as what they thought were...

“Multi-screen Advertising” Proven...

27 January 2012, 9:51 am

There has been a lot of discussion in recent months about the idea of multi-screen advertising - in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer. Now Google has partnered with Nielsen and CBS’s Television...

Branded Mobile Games - The Next Big Thing...

26 January 2012, 10:46 am

Mobile entertainment company RockLive, had a lot of success in 2011 through launching sport star branded mobile games. Recent games include Mad Chad (Chad Ochocinco), Main Event (Mike Tyson), and now Heads Ups featuring Christiano Ronaldo. (more…)

Mobile Apps - Lessons Learned in 2011

26 January 2012, 10:17 am

2011 was an eventful year, with big changes in the mobile industry, and 2012 promises to be even more exciting. Mobile ad mediation provider inneractive have published an interesting end of year review on their blog looking into the lessons that they have learned in 2011 and how companies can...

Top Mobile Trends From 2011That Will...

4 January 2012, 10:48 am

As we start a new year, sometimes it is useful to look back on the year just finished and consider what major trends took place that may impact the future. The folks at Google have done just this and have given us their view of the most significant developments that took place last year. As...